Braxton Bruce

Braxton Bruce

Advertising Photography

We Have An Advertising Agency

With the start of 2015 has come a new avenue for my work and my relationships.  For years I've been working to craft lifestyle and advertising images that would draw clients to me, and now my network of designers, illustrators, copywriters and I will focus our talents on drawing customers to our clients as well.  I'll still be keeping up my photography business, but this is an opportunity to move deeper into the business to explore the collaboration and immersion into the work to a greater degree than before.  


Since this is a young agency, we have not yet found an office to call home.  I'll be meeting with potential clients at their locations and communicating effectively by phone, email and Skype.  Another exciting development is the acquisition of video production gear like a Red Scarlet Dragon, audio recording gear and Kino Flo video lights, which we are using as we speak to produce a film reel that will inspire your confidence in what we can do for your business.  Our latest piece will be avaialble to view June 1st.


I'm happy you're here and I hope you'll feel our passion and appreciate the quality of our work and want to stay with us along the way.  If you have a project you'd like to work together on, please reach out.  I look forward to our relationship and will posting additions to our portfolio in the very near future.


To see the rest of our existing work, visit the Wilhelmsen Creative website



Red Scarlet 120fps Test

Yesterday I took the Red Scarlet out for a little test drive to play with it at 120 frames per second. Here's the vid:


To shoot at that framerate, I have to reduce the resolution to its lowest setting, which is 1080p HD.  On the scarlet, to achieve this tiny resolution, it just crops into the normal image, which results effectively in a zoom.  Between that and the 85mm lens I decided to use, I had to be way down the street to fit them in the shot.  


I have a shoot coming up next week out in the woods, and that will involve some slow motion like this.  I'm hoping I can get through all my shots without the batteries dying.  I have four, but each only seems to last 15-20 minutes.  Pretty rough.  Anyway, I'm really eager to get a video portfolio going, and have been hired for several jobs recently which will help me get outfitted to make some really nice-looking films.  Stay tuned.



Product Photography For Weapon Agency

Sometime last year I was hired to shoot some product images for a local agency called "Weapon."  I just visited their website and found the images there, having been published, so now it's time to share.  Here are the photos:

On this one, I shot the product as well as painting and designing the background and special effects.  

On this one, I shot the shoe and cut it out, and the designers at the agency added the red powder effects.


I really enjoy shooting when the client wants strong images and understand that it takes time.  Including setup and take down, I used 3 hours of studio time just to shoot these.  In the grand scheme of things, that doesn't sound like much time, but when many clients want images like this in 15 minutes, it was nice to take some time and really try to get it right.  


I did another shoot yesterday out in the snow and wind, which I will share soon.  We shot all day at two locations, and moved at a really fast pace.  I strangely felt at home with it.  I realized that was because that's how I shoot my personal work.  So I recommend, in your personal shoots, taking time to experiment and really nail down the look you want to achieve, and then repeat it on more shoots at a faster pace.  Try to get the shot out as quickly as you can.  If you haven't done much commercial work, you may not be aware of how fast crews are moving on those things, and it might be a shock.  If you already shoot 100mph, it won't throw you off your game when you're on a shoot for a client who does shoots frequently, and needs to keep their costs down.


I loved that shoot and I'm excited to show some of the images from it once they're ready.  I'm also happy to be warm and indoors.

Cinemagraphs Are For Cool Kids

So on my lunchbreak today I decided to figure out this cinemagraph thing.  I've watched tutorials on it, but never endeavored to make my own.  So here is my first Cinemagraph:

This is from a camera test I did with the Red Scarlet when I used it for the first time.  Thanks for your help, Eli.

I've thought for a long time it would be fun to intentionally shoot for one of these.  I think it's something I'll do promotionally when I do video shoots to market myself, because it's fun and unique, and it stretches my brain trying to get it to obey.

Anyway, short post today, thanks for stopping by!



Cumberland Farms and Full Contact Advertising

During July and August of 2014, Cumberland Farms, a convenience store chain on the East Coast, ran an ad in their stores using one of my table tennis photos (with permission and license).  The agency responsible for the design is Full Contact Advertising.  Here's the ad:

I really love that photo, so I also love that it got used, and I think it's funny what they did there.  It never ceases to give me great satisfaction to see my work on a billboard, or on a sign, or on packaging, etc.  


There are some really exciting things coming down the pipeline, and by coming down the pipeline I mean I'm causing them to go down the pipeline.  Here are a few of them in vague generalities to protect my relationships:


  • Negotiating a long-term relationship with a large company who values my work.
  • Doing a shoot for an outdoorsman supply company next week
  • Doing a video shoot with some hip hop/break dancers next weekend
  • Collaborating with a designer to produce an image and ad worthy of entering in Communication Arts by March 13
  • Putting together ad collateral necessary to finalize my ad agency website
  • Retouching for a national shoe retailer this week
  • Preparing a fundraising pitch video for shooting a documentary in Africa
  • (unrelated to photography, but still) I got my ham radio license this week!
  • Illustrating a fantasy novel
  • Planning a commercial video shoot based on narration from a classic novel for my portfolio
  • And finally, planning a kickboxing shoot for my portfolio
  • All of this, of course, is additional to my full-time product photography job


Why so much portfolio work?  Well because I want to get better, of course.  Also, it's fun.  Also, I have new gear that I've never had before, so an update is in order.  I'm excited to have new work to show, and to learn new things, and to have these new business relationships.  

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