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Why Photographers Should Build and Use a Mailing List

Updated: Oct 5, 2023

Are you a commercial photographer looking to boost your business? Look no further than the power of a good ol' fashioned mailing list!


Here are five reasons why every commercial photographer should have a mailing list:

  1. Stayin' alive: A mailing list allows you to stay top of mind with your clients and potential clients. By sending regular updates, you can remind them that you exist and increase the chances of them hiring you for their next project. Bonus points if you have a catchy subject line to entice them to open your emails.

  2. Building relationships: Who doesn't love a good relationship? A mailing list is a great way to build relationships with your clients. Share some behind-the-scenes content, tell some personal stories, or just send a quick update. Show your clients that you value their business and maybe they'll value yours in return.

  3. Showcasing your work: A mailing list is the perfect platform to show off your latest and greatest work. Send out a newsletter featuring your recent images and give your clients a sneak peek of what you've been up to. Just don't be too arrogant – no one likes a show-off.

  4. Generating leads: If you're feeling a little sluggish in the lead department, a mailing list can help get the ball rolling. Share your work and your expertise and show potential clients why they should hire you for their next project. Just don't come across as desperate – no one likes a clingy photographer.

  5. Staying organized: Finally, a mailing list can help you stay organized and keep track of your clients. No more sifting through old emails or sticky notes – everything is in one place! Just make sure you don't spam your clients – no one likes a pesky emailer.

In conclusion, a mailing list is a valuable tool for every commercial photographer. Stay top of mind, build relationships, showcase your work, generate leads, and stay organized – all with the power of a good mailing list. Trust me. I know from experience. If you don't stay it touch, you'll be soon forgotten.

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